Wednesday, March 08, 2006

Gee, That's Swell!

If you've been to Target in the last, say year or two, you've noticed some really positive changes. I remember a time where Tar-jay (as the rednecks trying to be fancy call it) was just another Wal-mart (ew! a topic for another day, I know, but Wal-Mart is notoriously dirty, overstocked, but never in the items you want, and understaffed by people that always look like they've been up for about 3 weeks straight and could care less if you can't finds the aisle where wrapping paper is located), but now with the "Issac for Target" brand apearing in fashion magazines, and the "Design for All" campaign, Target is a place where most shop regularly, and where most females, demographed between the ages of 19 and 31 don't let a week pass without visiting.
Speaking of these females, my most recent book acquisition is a book, designed for young women called "The Swell-Dressed Party." The Swell brand is another brand carried by Target, featuring kitschy, cutesy items for the home and entertaining. Designer Cynthia Rowley is one of the contributors to the Swell designs and line of books, and her ideas are simply... charming, in the truest sense of the word.
Light and flighty, the Swell ladies take you from an over-all journey of being a Swell girl, to making your home a Swell place, to now, in the latest installment, entertaining like "your mom went to charm school, in Las Vegas."
Second only to books, is my hobby of planning parties. This book is chock full of ideas for arranging for the perfect get-together. Glittery, practical, whitty, and easy breezy fun... if you like Sex in the City and Martha Stewart, you'll love Swell-Dressed Party.

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